🚫 What Not to Do (Avoid These to Prevent Shadow Ban):
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Posting Violations:
Don’t show prohibited items (weapons, tobacco, alcohol, etc.) or make false claims about your products (like “guaranteed to cure X”). -
Overusing Hashtags:
Avoid spammy or banned hashtags (like #fyp #viral if not relevant). Don’t copy/paste the same hashtags on every post. -
Spammy Behavior:
Don’t post 10 videos back to back or follow/unfollow a ton of people in a short time. That looks bot-like. -
Copyright Violations:
Using music or content you don’t have rights to can hurt your reach. Stick to TikTok’s licensed sounds and original content. -
Misleading Captions/Clickbait:
If users constantly scroll past or report your videos, that’s a red flag to the algorithm.
✅ What to Do Instead:
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Follow TikTok’s Community Guidelines & Commerce Policy
Always check the latest rules here and for TikTok Shop sellers, follow the specific seller rules. -
Use Relevant Hashtags
Choose 3–5 hashtags that match your niche/product (e.g. #TikTokMadeMeBuyIt #SkincareRoutine #SmallBusiness). -
Post Consistently, Not Excessively
Aim for 1–3 quality videos a day, spread throughout the day. -
Engage Authentically
Reply to comments, go LIVE, and engage with your niche. It shows TikTok you’re an active community member, not just selling. -
Optimize Your Descriptions and Captions
Use storytelling, benefits, and clear calls-to-action. The algorithm loves content people watch all the way through. -
Keep Your Shop Info Clean
Make sure your product descriptions, images, and titles don’t have typos, exaggerations, or false info.
🔄 If You Think You’re Shadowbanned:
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Stop posting for 48–72 hours.
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Delete videos that may violate rules.
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Clear cache and log out/log back in.
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Then resume posting carefully.
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